Tierra Roja /
from Jalisco in Mexico
This project is intended to increase tourism in the Altos Sur region in Jalisco, México.
It will become famous thanks to a beautiful (and true!) story that leads to the creation of a magical tour.
We used a familiar love story from the region as inspiration to design an object with extraordinary meaning. A brooch in the shape of a gardenia flower that represents eternal love, love that was born in magic soil, the red soil from Los Altos.
We made a marketing campaign to bring the story to the world, adding the brooch as the typical "magic" souvenir people could bring home to their loved ones.
This story will benefit the citizens of the region by increasing tourism and jobs.